- Category: General
- Date: 29-05-2019
As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of the brand's birthplace and heritage, Sofitel is launching a new global brand campaign that reaches deeper into its French roots. Live The French Way, the campaign's brand promise, pays homage to Sofitel's French origin, demonstrates the eternal allure of French style, and reinforces the brand's time-honored position as an ambassador of French art de vivre around the world.