News

Sofitel Launches New Global Brand Campaign

Sofitel Launches New Global Brand Campaign

As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of the brand's birthplace and heritage, Sofitel is launching a new global brand campaign that reaches deeper into its French roots. Live The French Way, the campaign's brand promise, pays homage to Sofitel's French origin, demonstrates the eternal allure of French style, and reinforces the brand's time-honored position as an ambassador of French art de vivre around the world.

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Meliá Hotels International Ratifies Its Leadership As The Hotel Company With The Best Reputation In Spain According To Merco

Meliá Hotels International Ratifies Its Leadership As The Hotel Company With The Best Reputation In Spain According To Merco

Meliá Hotels International remains among the 20 companies with the best reputation in Spain and for the seventh consecutive year leads the Merco Empresas y Líderes ranking for the hotel industry. The company led by Gabriel Escarrer - ranked 26th out of 100 business leaders by reputation - is the only travel company included in the Ibex 35 and has once again demonstrated its brand strength and the recognition of its stakeholders.

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Regent Hotels & Resorts Reveals New Logo

Regent Hotels & Resorts Reveals New Logo

IHG (InterContinental Hotels Group) unveils Regent Hotels & Resorts’ new logo and monogram. The logo is designed to epitomize modern luxury with a nod to traditional cues respecting the brand’s heritage and identity. It is bold, confident and sophisticated balanced with a warm elegance that is in line with a modern hospitality brand.

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Hyatt Adds Lifestyle Division Following Two Roads Acquisition

Hyatt Adds Lifestyle Division Following Two Roads Acquisition

CHICAGO—Hyatt Hotels Corporation announced the organization of a new, dedicated lifestyle division, which brings together Hyatt’s and former Two Roads Hospitality’s lifestyle brands, including Andaz, Alila, Hyatt Centric, Joie de Vivre Hotels, Thompson Hotels, and tommie.

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Cambria Continues Growth Momentum

Cambria Continues Growth Momentum

NATIONAL REPORT—Choice Hotels International’s Cambria brand is expanding across the U.S., with planned debuts in Vermont and Nebraska, and a second property now open in Charleston, SC.

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