Comfort Brand on Pace to Open More Than One Hotel Per Week

Comfort Brand on Pace to Open More Than One Hotel Per Week

Comfort Brand on Pace to Open More Than One Hotel Per Week

ROCKVILLE, MD—The Comfort hotels brand, franchised by Choice Hotels International Inc., welcomed a new Comfort Suites just outside of Columbus, OH, as it revealed that the brand is on pace to open more than one hotel per week this year.

The newly constructed, four-story, 84-room Comfort Suites Marysville Columbus—Northwest is the latest to open as part of the brand’s multi-year transformation, with a modern design and the new Comfort logo. The Comfort brand has more than 300 properties in its pipeline, 80% of which are new-construction. More than 40 Comfort hotels are expected to open this year in major cities, like Dallas; Nashville, TN; Pittsburgh; San Antonio; and San Diego.

“With Comfort’s new look and feel, Comfort Suites makes all guests feel welcome—no matter what brings them to Marysville,” said Megan Brumagim, VP, brand management, design and compliance, Choice Hotels. “The Comfort brand has never looked better, and this property represents the best the brand has to offer. Business and leisure travelers visiting this hotel can depend on Comfort’s proven reliability, value and convenience—everything they need for a refreshing stay.”

The Comfort Suites Marysville Columbus—Northwest is close to the corporate headquarters of The Scotts Miracle-Gro Company and the “33 Smart Mobility Corridor”—a 35-mile stretch of highway known for its concentration of manufacturers, research and development firms and logistics companies in the state. The hotel is also in the “automotive cluster,” where more than 65 automotive companies—among the region’s largest employers—have manufacturing plants, offices and testing engineering facilities. The Comfort hotel is also proximate to Ohio University at Dublin, parks and golf courses.

“Comfort’s strong openings pace reflects the steady developer demand reinforcing the brand’s leadership in the upper-midscale segment,” said Brian Quinn, head of development, new-construction brands, Choice Hotels. “The ever-increasing number of updated Comfort hotels and our new-construction pipeline will allow the Comfort brand to thrive for years to come.”

The Comfort Suites Marysville Columbus—Northwest also has meeting space for up to 52 people, a 24-hour fitness center and a business center. It was developed by WB Services Construction LLC, and represents the first Choice-branded hotel in the company’s portfolio.

“Our Ohio roots run deep, and when the opportunity arose to develop a new hotel with great brand recognition in our home state, we had to act,” said John Weaver, project manager, WB Services. “We tapped into Choice’s decades of upper-midscale leadership to bring this hotel to life and invest in our community.”

Source : Hotel Business

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